The Nova Scotia Talent Trust (NSTT) has been supporting emerging artists across Nova Scotia for over 80 years. We know firsthand the transformational impact of strategic funding on artists and their communities. Attached, you’ll find an open letter from CCA Executive Director Michelle Chawla, which further emphasizes the importance of corporate advocacy for the arts.

For over 80 years, the Talent Trust has been a beacon of support for emerging artists across Nova Scotia, awarding over $2.5 million in scholarships and bursaries to more than 1,500 recipients. We are proud to be the only organization of our kind in Canada, dedicated to nurturing emerging artists across all artistic disciplines. Our mandate, "To support the development of talented Nova Scotians in the pursuit of a successful artistic practice," drives us to invest in our artists and, in turn, our communities.

The Return on Investment in NSTT

In the past year alone, with an annual provincial investment of $115,000, the Talent Trust has:

• Employed 2 staff members and several contractors who actively contribute to the local economy.
• Hosted numerous events that engage local businesses through venue rentals, catering services, and honoraria for performers.
• Awarded over $200,000 in scholarships, bursaries, and special awards in 2024 alone. These funds directly support artists and indirectly stimulate the economy by funding educators, schools, and arts-related businesses such as supply retailers and studios.

Every dollar invested in the Talent Trust generates multiple layers of economic activity, ensuring that public funds not only uplift artists but also invigorate local economies.

Impact on Emerging Artists
The Talent Trust’s alumni have gone on to successful careers as professional artists, enriching our communities and representing Nova Scotia on national and international stages. From musicians and visual artists to filmmakers and dancers, our recipients exemplify the transformative power of early support for artistic talent. Their success stories underscore why investment in the arts matters—not
only for individuals but for the vitality and resilience of our cultural identity. Moreover, the arts foster a sense of belonging and community cohesion which is essential for a thriving society.

The Impact on Community and Culture
The impact of the arts goes far beyond traditional venues like galleries and concert halls; it is woven into the very fabric of everyday life. Whether we're aware of it or not, art surrounds us in many forms: it's in the music we listen to, the films we watch, the fashion choices we make, and the design of the products we use. Every person is affected by art, from the creativity behind a favorite television show to the graphic design on product packaging. The arts create emotional connections, enhance experiences, and foster creativity, all of which contribute to personal identity, community engagement, and social cohesion. As studies have shown, art is not just something we admire passively; it's a driving force that shapes our daily choices and enriches our lives on a subconscious level.

The Broader Economic Impact
The arts and culture sector contributes over $60 billion annually to Canada’s GDP and employs 850,000 people across the country.1 In Nova Scotia, the arts and culture sector contributed $943 million to the provincial economy, while supporting 13,116 jobs in 2018. This growth represents a 5.1% increase from previous years.2 This economic contribution underscores the vital role that the arts play in Nova Scotia, not only in cultural enrichment but also in stimulating the economy. Moreover, the arts foster a sense of belonging and community cohesion which is essential for a thriving society.

A Call for Sustained Public Support
Given the undeniable impact the arts have on both our economy and communities, I urge you to consider the critical need for continued and enhanced support for the sector. By investing in organizations like the Nova Scotia Talent Trust, you can help ensure that emerging artists have the opportunities and resources they need to succeed. This support not only nurtures individual talent but also strengthens the cultural and economic fabric of our province.
Thank you for considering this vital issue. I welcome the chance to discuss how we can collaborate to ensure the arts continue to thrive and create lasting value in Nova Scotia.